Sonic branding across multiple touch points
Like most branding and marketing efforts, sonic branding (or audio branding) is both an art and a science. Creativity and knowledge must unite in perfect harmony to create something with true power and...
View ArticleThe truth in advertising
I do not normally discuss advertising on Triggerpulling, but since it is such an important part of any communication plan I will take a short sidestep into the world of television advertising....
View ArticleThomas explaining Instore marketing on TV!
After a couple of radio interviews, Thomas van Straaten made his television debut in RTL7’s “Ondernemend Nederland”, representing Mood Media. Check out the video below! (Dutch with English subtitles)
View ArticleThe consumer analysis revolution
Not too long ago there were only two ways to analyze the visitors in your store. You either worked with loyalty cards, which meant you could only monitor the behavior of your frequently returning...
View ArticleTesting visual designs for impact and effectivity
Modern marketing is based on measurability. The times of making the majority of choices based on gut feeling are far behind us. Return on investment is key, not in the least part because many a budget...
View ArticleTriggerpulling is back! … And it’s orange!
You may have noticed Triggerpulling has had a period of radio silence. That’s because I have been busy with some exciting stuff, including a transfer to a new employer! After several great years...
View ArticleTidal’s tricky proposition in its battle with Spotify
Having a clear proposition in your approach of the modern consumer is crucial. Jay Z’s acquisition and relaunch of music streaming service Tidal earlier this year, presents us with an interesting case...
View ArticleDouble front marketing and creation-lessness
What does Facebook create? What is its creative output? The simple answer: Nothing! You create for it! Facebook is a typical example of a business model that serves as a coupling element between two...
View ArticleHow to design business models in the age of ad blockers
The recent admission of ad blocker apps by Apple has caused massive outrage. Media companies fear their revenue streams will dry up and that they will have to reduce or seize their journalistic...
View ArticleThe power of perceived value
By now, most of you probably know I am a bit of an audio nut. I hold a master’s in music technology and spent years studying the effects of instore music on consumer behavior. Interestingly, many...
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